Tuesday, May 09, 2006

the coolest industry to be in...

being in the advertising industry is just so overrated...

i'm in the midst of recruitment to form my little media team. i have over 200 applications varying from fresh grads to executives searching for a change of industry. my fave question is "why advertising?" and the answers i get are a far cry from the truth...

...they describe how advertising is so cool, always out and about, meetings here, meetings there, hardly in the office, how they can't stand to be in the office 9-5, how they don't fancy doing paperwork because it's so clerical...

well to set the record straight, we're always out and about because we're cheap despatch. we're hardly in the office because we're always held back at the clients office, and 80% of the meetings we attend are a bloody waste of time and energy. we seems to be chilling out in the evening because that 30mins of chilling will be followed by another 5 hours in the office, and with the various reports we have to do, we have to be clerical. we're just basically the client's slave.

so, to all the people hoping for a change thinking that the grass is greener on the advertising side... stop hoping.

and to fresh grads, be prepared to be over work and under paid.

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